Medical Practice – Here’s How To Use Social Media
Whether you are starting your first practice or part of a well-established facility that has been serving the community’s needs for years.
It’s important to engage patients and potential patients in order to maintain a successful medical business.
Technology has changed the way that people, including medical practices and their patients, interact with one another.
Social media makes it easy for doctors to engage their patients no matter where they are. It’s a mobile platform that allows users to access and share information with one another without having to break their routine.
If you don’t use social media much, you may find the idea of using it daunting.
You may even want to ignore it completely, preferring to rely on outdated methods to get information about your services out on the street.
However, social media is something that will continue to have an impact on the daily lives of people, and it can serve as a valuable tool to promote your practice to potential patients through the most prevalent outlets available to businesses.
Engaging your patients on just one form of social media can impact your online presence tremendously.
If you’re ready to implement social media into your marketing strategy (or you need to know more about how it can work for you), read on for tips and tricks on how to use social media to boost your advertising.
Consider the type of patients you’re trying to attract.
This is an important part of the process because, depending on the type of patient you want for your practice, you’ll need to be part of the social communities that tend to draw that crowd.
Once you have this information, focus on building your online presence in those communities.
However, if your patients spend time on numerous social platforms, stick to a few in order to avoid spreading yourself too thin. Choose one or two networks that your patients use heavily and focus on building on those networks.
Keep your contact information updated and easily accessible.
If you want to bring in patients, they have to be able to contact you.
Some social media sites, such as Twitter, don’t leave businesses a lot of room to put detailed contact information, but they do allow you enough space to share your location, website, and telephone number with your followers.
If you’re using a platform like Facebook, you’re given more freedom with what you share including information such as your office hours, your address, and what your clients think of your services.
Keep your content relevant and engaging.
Many doctors like to inform their patients of information they think is pertinent to their community.
This is a great way of keeping your patients informed and fostering trust with them.
However, be careful of posting content that is too tedious or technical for your patient base. Share information in a way that is easy to understand and pass along.
Also, there is nothing wrong with having a funny or witty post every now and then, but try to keep it as relevant as possible and don’t overdo it.
Your patients look to you as a trusted source of information. Always remain as professional as possible.
Be smart about the keywords you use.
When patients do a search for doctors in your area, you’ll want to be one of the results that come up for them.
Consider what words or short terms patients would use if they wanted a doctor who performed your services.
This can include treatments, services you offer, location, and any specializations you might have. However, don’t stuff keywords into your posts.
Use them in a way that is natural.
Build a rapport with your patients.
Engaging your patients on social media is an excellent way to gain patient loyalty.
Answer short questions from your patients. Respond thoughtfully to comments, feedback, reviews, and concerns.
Show your patient base that you’re authentic and accessible.
Maintain a friendly and professional relationship with Them.
This leads to your patients continuing to use your services and telling others about your practice.
Promote your availability, services, and promotions.
Social media allows you to provide your patients with special holiday hours you might be working or inform them of what telemedicine services might be available for people who are trying to make to make an appointment on short notice.
You can also tell your patients about services you’re offering, such as flu shots, or explain a new service that is available at your practice.
If you’re willing to do some work, social media can work for you.
Once you’ve made your social footprint known and see how patient engagement benefits your practice, any skepticism about social media as a marketing tool will be a thing of the past.