Why do restaurant owners lose their customers?

restaurant

It’s impossible for restaurant owners to keep every single customer happy every single time they visit, no matter what.

If you find your restaurant attendance declining, and not reviving itself, there might be bigger issues you need to tend to. Many of these problems are incredibly simple to fix and take no time at all to do.

One of the most common reasons customers quit visiting a restaurant is due to substandard service.

The food might be amazing, but maybe they had to wait longer than they wanted to receive their dish.

The service staff might not be as attentive to the customer as they could have been. There are many causes for a customer to feel as if they didn’t receive the best service they could have.

How a customer feels when they leave a restaurant, based on how they were treated, will most likely cause them to never return. Observe your staff and see if any changes can be made to make customers feel welcome and invited.



The inability to be flexible with the menu is another major reason customers quit returning to a restaurant.

There are so many diets out there, and it’s impossible to create a menu that meets all dietary needs that exist.

If you allow some room for flexibility when someone orders a dish, that customer is extremely likely to remember the gesture. They will be much more likely to return knowing they can come back and their needs will be met.

Also, compare your menu items with what’s currently popular in the food industry. There is currently a huge Sriracha craze currently happening in the United States. Make one dish that features sriracha as an ingredient or have it available for when a customer would like to use it as a condiment.

With the price of everything rising the last thing a customer wants to do is feel like they are being nickeled and dimed for everything.

No one appreciated paying $0.50 for a condiment, or a $5.00 fee because they wanted to split a meal knowing they wouldn’t consume a whole one on their own.

Adjust your pricing and make the customer feel like they are getting the biggest bang for their buck.

One last major reason for customers not visiting a restaurant is because they have zero web presence.

Most people these days use their cell phones while they are out and about to find something to eat near them.

They rely on social media like Yelp, Facebook, and Instagram to guide them to something fantastic. People also commonly use google maps to guide them to a meal as well.

Take the time, or hire someone, to create a social media presence.



Make sure your information is up to date on Google. Add your business in Yelp and create a Facebook page. Look into Twitter, Pinterest and all the apps out there connecting people together.

One of the biggest benefits of this is customers that enjoy their dining experience will post photos of their meals, maybe host a mokbang eating a dish at your restaurant; it’s free advertisement.

Customers are excited to share all the great meals they’re having and what a great experience they had. People love to brag. So create a social media platform or hire someone to do it. Get people talking about your restaurant and your brand.

January 15, 2017

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