Salon Owners, you’re doing wrong!
As a salon owner, there are just not enough hours in the day. Between keeping the books, placing supply orders, stocking retail products, and working behind the chair it seems like you’ll never catch a break.
On top of that, you must ensure you keep your customers coming back and always have new customers coming in.
You opened your salon thinking of the freedom and wealth it would bring.
But has it?
Has your beauty business been successful?
Have all the hours you are putting into your salon been paying off?
Or do you find yourself slowly losing customers to the salons that are more trendy or the ones that charge less?
What if there was a way to keep more customers coming back, and reach new ones.
That wouldn’t take a lot of time or money? You’d be crazy not to at least give it a try, right? The answer to your woes is social media.
“How can social media help my salon” you may wonder. Well, how can it not?
In the salon and beauty world, you have two types of customers: those who want great service and those who want a good deal.
Believe it or not, you can reach both of those types of customers through social media and you don’t have to compete with the cheapest salon in town!
The customers who want great service are willing to pay top dollar for great hair.
Unfortunately, sometimes even pay top dollar for not so great hair.
It all comes down to a principle called perceived value.
The higher you charge for your salon services, the higher the level of service customers will believe you provide.
This doesn’t mean you should double or triple your prices overnight. The perceived value of a salon may be high, but if it doesn’t provide true value to back it up things will quickly fall to pieces.
You should be committed to education and high technical standards as a stylist yourself.
But, you should also expect those standards from the stylists working in your salon.
First. Make sure the bar is set high in your salon and being met.
Then you can raise your PRICES!
Many salons and stylists already have excellent standards and provide excellent care to their customers and are simply charging much too little.
Do some evaluating, and get your pricing set. Then dive into your social media adventure.
Customers look for recommendations from their friends, especially customers that care about quality service.
Using social media to connect with existing customers allows them to easily share about your salon with their friends.
It will also allow you to connect with potential customers and help them get a feel for your salon and staff. It’s always easier to enter a new salon with confidence if you already feel you have an idea of the atmosphere that will meet you there.
Be sure to include lots of pictures of your salon and your work on your social media profiles!
A great social media presence will help you to be able to reach the best clients in town and draw them into your salon. Now, what about the clients looking for a great deal?
You can use social media to post specials, coupons, and referral discount programs to appeal to the deal-seekers.
Often, once you get these customers in your salon they will fall in love with the excellent customer service and technical ability of you and your staff and keep coming back, discount or not.
You will have some who will only come in when they see a special or coupon and visit other salons in between.
While this is not your ideal client, it may only be a matter of time before they see the value of your salon and forgo the deals.
Some of these people may end up being your most loyal customers.
But you will never know unless you get yourself out there on social media.
The bottom line is, you can use social media to get new customers in your chairs.
You must also develop a plan to connect with customers.
Social media makes this quite easy!
You can connect without intrusive phone calls. You will have top of mind awareness and these connections will keep customers coming back!